New video: Florence And The Machine: Spectrum
Florence Welch and her Machine are back with yet another video, this time for the single Spectrum. It’s got Florence doing what she does best – trippy, indie-pop anthems with an incredible dreamlike quality.
Directed by David LaChapelle and John Byrne, this might be one of the most lavish Florence videos yet. Florence herself is channelling some kind of futuristic bastard offspring of Kate Bush and Lady Gaga, with sharply cut layers in her hair and some magnificent costumes. There are ballet dancers galore, and even a somewhat horrific ballet version of the singer herself who takes a turn at lip-synching the lyrics at one point. It’s as grandiose as you’d expect from a Florence And The Machine video, but we get the impression that she’s getting bolder and more extravagant in her vision. And brilliantly, it’s all still working.
I loved this review by Kim on her WordPress blog:
Florence’s stunning look intensified by sharp cuts to her electric auburn hair. Fiery color. Sharp reflections of light. As the song gains momentum, our songstress is encircled by an assembly of ballet dancers swaying to the song’s fierce sounds. Florence’s moves are grandiose, larger than life. She is a disco queen. She rises from the cool blue water like a sea goddess. She even has her own Mini Me!
Check out the Spectrum video here: