No, it's not Preeya Kalidas...

Time for the UK to get in a tizzy about the new Cheryl Cole single, Call My Name. The (former?) Girls Aloud member is doggedly continuing her solo career with yet another seemingly random change in musical direction.

This time round, Cheryl (who has now dropped the ‘Cole’ from her name, thank you very much) has teamed up with Scottish pineapple-wearing lunatic and hitmaker Calvin Harris to craft an electro-pop tune the likes of which the pop charts have totally seen before. I think most pop-watchers will acknowledge that Cheryl’s previous efforts have been hit and miss, more successful because of her media saturation and high-profile performances on that reality TV show than because they were amazing songs.

You can immediately hear the Calvin Harris influence in here. Some might say they can hear most of We Found Love in this tune. Well, with the notable exception of the killer hook that made We Found Love so memorable.

That said, disengage your brain for 3 minutes and 31 seconds, and Call My Name hits a few key spots – it’s got that great summery vibe, and I want to hear this tune on a hot Mediterranean beach…NOW! It’s also supremely radio friendly, which means millions of commuters will be bombarded with it between now and next September. Not everybody’s a fan though. Y.E.T. Entertainment describe Call My Name as “one of the worst songs of the year so far“.

Cheryl Cole’s music just gets worse. Her new single ‘Call My Name’ got its premiere on radio today. The track is produced by Calvin Harris. ‘Call My Name’ is reminiscent of a really bad, cheesy ’80′s record. I hate it. Its so dated. Some artists think taking inspiration from previous decades works. Its either a hit or can go totally in the opposite direction. This track is probably one of the worst Ive heard this year and lets face it 2012 hasnt exactly been an amazing year for music so far.

While I wouldn’t go that far, I have to say that a new Cheryl Cole release is usually an example of the hype machine getting everything out of proportion. But what I’m really dreading is yet another Cheryl video where she moons around with that “I’m such a pretty girlie girl” face she does. My verdict: It’s a grower.

What’s your take, folks – do you like the new single?

Release info: Cheryl is back with her brand new single ‘Call My Name’, produced by Calvin Harris. Single available 10 June ‘A Million Lights’ Album available 18 June