Beyoncé’s triumphant return with Love On Top
Hello, Beyonce. Welcome back. It feels like a year or more since I’ve enjoyed a Beyonce single as much as I enjoy Love On Top. Lately it’s felt like Ms Knowles has been machine-gunning us with forgettable, substandard tracks. For a while there, it felt like she’d been in the middle of an identity crisis brought about by the arrival of one Lady Gaga.
Love On Top isn’t a return to any ‘signature sound’ that Beyonce might claim to have. In fact, it’s a bit of a left turn, borrowing heavily from an 80s retro soul/R&B sound, which makes it completely unexpected.
None of which is a negative. It’s such a rarity to have a song that’s just so joyously upbeat and fun. There’s no agenda here, as there is with Man Hater Beyonce, just a simple pop tune at its heart. The video is a typical Beyonce dance routine number, but she’s backed by a boyband this time instead of flanked by girls. Nevertheless, the vibe is excellent, and the ensemble work through costume – and key – changes.
The feelgood factor runs high throughout Love On Top, and Beyonce looks like she’s just having enormous fun in the video. It might be my favourite track of hers since Single Ladies or Sweet Dreams. Could this be an amazing return to form for Beyonce?